ATLANTA — The home of Georgia Tech football has been renamed Bobby Dodd Stadium at Hyundai Field following a naming rights agreement between the school and the automaker.
The Georgia Board of Regents announced a deal on Tuesday for Hyundai to pay Georgia Tech approximately $55 million over 20 years for naming rights to the field.
The stadium known as Grant Field when it opened in 1913 was renamed Bobby Dodd Stadium in 1988 in honor of the former Georgia Tech coach and athletic director. The school plans to maintain recognition of its history as Grant Field with a display at the stadium.
In announcing the agreement, Georgia Tech said the sponsorship elements will “feature enhancements to boost the experience on gamedays for fans in and around the home of Georgia Tech football.”
“Like Georgia Tech, Hyundai is a global brand that is synonymous with quality, innovation, and a commitment to advancing technology to make a positive difference in the world,” Georgia Tech president Ángel Cabrera said in a statement released by the school. “The more we have gotten to know each other, the more obvious the alignment of our values has become.”
Hyundai, headquartered in Seoul, is spending $5.54 billion to build an electric vehicle and battery plant in Bryan County, Georgia. The facility is expected to create more than 8,100 jobs.
Hyundai created a $120,000 scholarship for the study of science, technology, engineering and math at Georgia Tech when it broke ground on the site in October 2022.