GM just announced the Cadillac Escalade EV, which is a huge deal in automotive circles and comes coincidentally while Ford is having its Capital Markets Day.
GM revealed almost nothing about the vehicle except its existence and its name:
The Cadillac ESCALADE IQ will be revealed later this year and promises the same commitment to craftsmanship, technology and performance that has helped the Escalade nameplate dominate the large luxury SUV segment for the last 20 years. The ESCALADE IQ will join the LYRIQ and the upcoming CELESTIQ as Cadillac continues to build an all-electric portfolio.
About the name, it is the all-caps ESCALADE IQ. This is a departure for Cadillac, which until now has built NEW EVs like the LYRIQ and CELESTIQ rather than using current models. But it follows a more recent path for greater GM, which is making EV versions of the Equinox, Blazer, and Silverado/Sierra.
The IQ naming strategy celebrates Cadillac introducing a different type of EV to the market — one that works in tandem with people’s daily lives and environments. The IQ designation is Cadillac’s EV nomenclature and first debuted on the LYRIQ.
So it is likely that GM will drip drop details throughout the year about the new ESCALADE IQ and have an event toward the end of the year. The Escalade is Cadillac’s best-selling model.
Okay, where to start. First of all, we’re glad GM is moving its line, extremely slowly but surely, to EV. That’s great, let’s start ramping up production already.
However, the IQ name is uncomfortably similar to Mercedes “EQ” nomenclature for its EVs. That’s unfortunate.
More importantly, with batteries being the bottleneck of EV production, it is disheartening to see GM move all of its EV chips into these 200kWh battery vehicles. I’m assuming here that the ESCALADE will share the over 200kWh battery as the Hummer EV and likely top-tier Silverado/Sierra.
At the infamous EV Battery Day in 2020 right before the pandemic started we got a look at some of GM’s future EV prototype, and one was this huge Escalade-looking vehicle but actually somehow bigger than current Escalades. I really don’t like this direction in the automotive world.
But imagine in a different world, GM makes a 50kWh 225-mile 2024 Bolt EV with Ultium batteries instead. They could sell 4x as many with the same battery supply. An Ultium Bolt could easily have AWD, fast charging, and with 4x as many being produced, could make GM a lot more money if its services like self driving are really going to be a money maker.
As of right now, GM has produced more EV press releases than it has non-Bolt EV volumes.